Axion Sports Technology

Worked with BTX to create Axion Sports Technology, a future-ready B2B platform at the intersection of sport, technology, and fan engagement. We led the naming, brand identity, strategy, messaging, and asset development, creating a brand designed to redefine athlete management and democratise sport ownership. Grounded in the physics concept of the Axion > an invisible yet powerful particle, the brand conveys agility, potential, and unseen energy driving the next era of sport. We developed a clear purpose, vision, and values, positioning Axion as the trusted technology partner for leading organisations, teams, academies, and investors.

The brand identity system combines bold, modern typography and a vibrant colour palette with metaphors of performance, security, and digital innovation.

Messaging frameworks and CTAs: “Transform Your Game. Engage the Future” and “Powering Sport Organisations”, capture the dual focus on elite performance and fan connection.