Citizens of the Reef

Citizens of the Reef is a conservation organisation on a mission to help protect the world’s reefs. By combining people-power, AI and science, we create practical conservation programs that are scaling to communities all around the world. Canvas Group had the honour of redesigning Citizens of the Reef’s website, when they were known as Citizens of the Great Barrier Reef. Our next challenge was to bring Citizens of GBR, into the global space, whilst maintaining the brand integrity they already had. Our aim was to create a global, connected and all-encompassing identity that felt recognisable.